Spain top flight La Liga declared on Tuesday a historic point that Facebook users in the Indian sub-continent will be permitted to watch each match throughout the following three seasons for nothing out of pocket on the social medium.
An announcement from La Liga said every one of the 380 league matches for the new season, which starts on Friday, would be accessible to watchers in India, Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Sri Lanka and Pakistan.
“We are really happy to be on a free to air service in such an important territory as the Indian sub continent,” Alfredo Bermejo, La Liga’s head of digital strategy, told Reuters ahead of the announcement.
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“One of our goals for the last two years has been to offer content to the widest audience possible, so partnering with free platforms like Facebook, which has 270 million users in India, is key to us.”
Facebook and La Liga declined to give the price of the deal which sees the social network giant unseat Sony Pictures Network as the rights holder in the region.
Sony paid a reported $32 million (roughly Rs. 223 crores) for the right to broadcast La Liga between 2014 and 2018.
The deal with La Liga is the latest statement of the growing interest of tech groups in showing sports in order to keep young viewers on their platforms.
Earlier this year Amazon won rights to show 20 English Premier League matches a season from 2019 in Britain.